3D commerce is, quite simply, the application of 3D technology to help improve, differentiate, and magnify the customer retail experience.
3D product visualisation and interaction has the potential to vastly improve the buying experience whilst solving many challenges the retail sector currently faces.
From a business standpoint, as we accelerate even faster towards digital retail dominance, 3D enables consumers to get closer to products and features online, improving purchase conversion and reducing the chance of returns. In the absence of the physical product, an interactive 3D representation is by far and away the next best thing.
From a creative standpoint, 3D provides brands and retailers with the opportunity to develop a more diverse and flexible range of creative solutions, helping to differentiate themselves and engage consumers with more exciting and dynamic content.
From an innovation standpoint, 3D can provide consumers with a more interactive and immersive experience, whether through the interactive web, AR, VR, video, or stills; 3D creative provides a deeper level of engagement.
And finally, From a practical standpoint, if implemented correctly, a 3D pipeline can revolutionise content creation workflows, providing a far more efficient solution compared to live-action product photography and video.
3dctrl enables brands, retailers and agencies to create professional quality 3D content for e-commerce in-house, at speed and at scale. Find out more here and contact us for a demo.
