3dctrl is a completely unique 3D software solution, thanks to the combination of real-time 3D, cloud computing, and an accessible ‘easy to create’ interface. Never before has product focused 3D animation been so easy for designers to adopt, create and publish.
For 2021 we have introduced even more exciting features and functions that make 3dctrl an even more accomplished and diverse 3D creative solution.
Full lighting controls
We’re now giving users total access to 3D asset and environment lighting controls, enabling full command over stunning and powerful lighting combinations.
- Choose between 10 different lighting setups.
- Rotation, intensity and warmth control within all lighting rigs.
- Independently adjust environment and product lighting controls.
- Auto match setting, to quickly match product and environment lighting.
Product Configuration
Instead of selecting different colourways and variations from the asset library, 3dctrl now has a built-in configurator that enables users to configure their master assets before selcting them.
Gif Exports
3dctrl can also now export GIF files, to enable lower res animated film options, for websites that can only accept imagery, or lower res files.
Augmented Reality
Need to quickly export a 3D product into an AR file, to interact with in a web browser or to view in the real world using Augmented Reality? 3dctrl can now do that too.
Automation
We now have a working prototype of our ‘Automated Creative Assistant’ module. This is a data driven (opposed to human) workflow, enabling data spreadsheets to trigger inputs and instruct a series of creative options within a 3D scene. This enables numerous creative 3D options to be generated at scale, to suit campaign variations such as file size, aspect ratio, product (model and colour-way), animation, headline, language etc. Please get in touch for a demo.
